A brand media kit is a collection of promotional materials that helps reporters and bloggers write articles about your brand. It includes elements like:
- Bio
- Contact information
- Logos
- Taglines
- Fonts
- Colors
- Mission statement
- Product information
- Social handles
- Distributable graphics
- Branding do’s and don’ts
- Case studies
- Partnerships
- Testimonials
- Public business statistics
A brand media kit can be a responsive page on your website, a downloadable PDF, a presentation deck, or even a Google Drive or Dropbox folder. Whatever format you choose, the purpose of a brand media kit is to make reporters’ and bloggers’ jobs as easy as possible. Give them everything they need to know about your company to publish a high-quality article that makes them look good.
A brand media kit has incredible benefits for your brand, such as:
- Increasing brand awareness and visibility
- Building trust and credibility
- Attracting potential customers and partners
- Boosting your SEO and online presence
- Enhancing your brand identity and reputation
To create a brand media kit that gets you noticed, you need to follow these steps:
Gather your existing content and assets
Most of the content and creative assets you need to create your press kit likely already exist. You can use your existing website, social media profiles, blog posts, newsletters, brochures, flyers, videos, podcasts, etc. to source the information and images for your brand media kit. You can also use tools like Google Analytics, Facebook Insights, Instagram Insights, etc. to get data on your traffic, engagement, audience demographics, etc.
Choose a format and design for your brand media kit
Depending on your preference and budget, you can choose a format and design for your brand media kit that suits your brand personality and style. You can use free tools like Canva, Adobe Spark, or Google Slides to create a simple and professional-looking media kit. You can also use templates from sites like HubSpot², Foundr¹, or Elegant Themes³ to get started.
The design of your brand media kit should be consistent with your brand identity and guidelines. Use your brand colors, fonts, logos, taglines, etc. to create a cohesive and attractive look. Make sure your design is clean, simple, and easy to read. Use headings, subheadings, bullet points, charts, graphs, etc. to organize your information and make it scannable.
Write compelling copy for your brand media kit
The copy of your brand media kit should be clear, concise, and captivating. It should highlight your unique value proposition, your story, your achievements, and your goals. It should also showcase your personality and voice.
Here are some tips on how to write compelling copy for your brand media kit:
- Start with a catchy headline that summarizes what your brand is about.
- Write an engaging bio or about us section that tells who you are, what you do,
why you do it, how you do it differently, and what makes you stand out. - Include contact information such as email address, phone number, website URL, social media handles, etc.
Make it easy for reporters and bloggers to reach out to you. - Provide product information such as features, benefits, pricing, testimonials, etc.
Show how your product solves a problem or fulfills a need for your target audience. - Share social handles such as Facebook, Instagram, Twitter, YouTube, etc.
Show how active and engaged you are on social media platforms. Include statistics such as followers, likes, comments, shares, views, etc. - Provide distributable graphics such as logos, photos, videos, infographics, etc.
that reporters and bloggers can use in their articles. Make sure they are high-quality, relevant, and branded. - Include branding do’s and don’ts such as how to use your logo, colors, fonts, taglines, etc.
Provide guidelines on how to maintain consistency and accuracy when representing your brand. - Showcase case studies such as success stories, customer reviews, awards, recognitions, etc. that demonstrate the impact and value of your brand.
- Highlight partnerships such as collaborations, sponsorships, endorsements, etc. that show your credibility and influence in your industry or niche.
- Include testimonials such as quotes, ratings, feedback, etc. from your customers, clients, partners, etc.
that show your trustworthiness and satisfaction level. - Share public business statistics such as revenue, growth, market share, etc.
that show your performance and potential.
4. Review and update your brand media kit regularly
Once you have created your brand media kit, you need to review and update it regularly to keep it fresh and relevant. You can use tools like Google Alerts, Mention, or BuzzSumo to monitor your brand mentions and coverage online. You can also use tools like Grammarly, Hemingway, or ProWritingAid to check your spelling, grammar, and readability.
Some of the things you need to review and update in your brand media kit are:
- Your bio or about us section
- Your contact information
- Your product information
- Your social handles and statistics
- Your distributable graphics
- Your branding do’s and don’ts
- Your case studies
- Your partnerships
- Your testimonials
- Your public business statistics
A brand media kit is a powerful tool that can help you get noticed by the media and generate more exposure and opportunities for your brand. By following the steps above, you can create a brand media kit that showcases your brand story, value, and personality in an attractive and informative way. Remember to keep your brand media kit updated and accessible to make it easy for reporters and bloggers to write about you.